Aubuchon Hardware

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Ben Moore Paint Now Available at Aubuchon’s?

Tuesday, January 18th, 2011

Did you know that you can now purchase Benjamin Moore paint and supplies at your local Aubuchon Hardware store?

I know! Wow! I was so surprised when I first heard about it. Aubuchon Hardware? But it’s true. You are also able to purchase the Aura line.

Why do you think BM would want to be sold in a small chain store? Is it to make BM products easier and local for the consumer to find? Aubuchon Hardware has over 130 stores throughout New England and Upstate New York.

Before you wonder how Aubuchon employees can possibly become a paint expert so quickly, I heard that they are provided with color training with BM color experts. I checked into that fact and as it turns out, the store manager and assistant manager of each store are trained. Here is a video that was posted on Aubuchon’s facebook page with a sneak peek at their new TV ad.

Aubuchon Hardware & Benjamin Moore Paints [HQ]

I stopped in a store to check it out. The display was displayed nicely, but of course not as large as a BM retailer. They also did not have the little two ounce paint samples for sale. I did inquire about them and learned that Ben Moore does not supply those small sample jars. Another company does. Hmmmm. I did not know that (I wish I was the owner of that business- they must make good money!).

Another little FYI I picked up today, is that most of the BM stores are now carrying the pint size sample can. The pint size can be done in any color BM carries, not just the 600 color choices the 2 oz. is available in. The 2 oz. is sold on average for $4.99 and the pint is an average of $6.99 (price depends on individual store).

So now your up to date with Ben Moore. Aren’t you excited? Just wanted to pass on the latest news. Love to hear your comments about BM at Aubuchon.